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Data Modeling and Analytics »
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Creative »
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Apache Mail Tracker »
Launch.Listcounts.com »
Resque Saturation Mail Software »

Data Modeling and Analytics:

Do you ever ask yourself "If I could just find more customers like ______!"?  The answer may lie in RFM scoring and data modeling. Simply put, RFM scoring allows you to identify your best customers, and data modeling allows us to target similar prospects.

RFM- Recency, frequency, and monetary scoring has been around for over 40 years.  How does something last this long? Simple, it works!

Take your customer database and separate it into quintiles (20% bands).  Customers in the top 20% of any category receive a 5, and the bottom 20% gets a 1. The model comes out looking something like this:

The above score would tell us that Sally has visited recently, purchases on multiple occasions, and spends a significant amount with you. Sally is a golden customer. Bill Judas purchased once a long time ago, purchased something inexpensive or on sale, and never returned.

Call Launch at (888) 384-5478 and we can walk you through our approach to RFM scoring and application.
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List Rental

Launch Marketing has a wide variety of data sources to make your marketing campaigns more successful.

Saturation Data: The most up to date neighborhood saturation file with demographic appends available at the CRT level. Sort your target area by median income, home value, age, % home owners, and dwelling type. Information is updated monthly.

Business Data: Over 14 million businesses available by SIC, annual sales, employee count, geography, phones, and senior executive.

New Home Owners: Weekly hotline of approximately 60,000 new home owners. List compiled from county title transactions.

New Construction: New homes with mail boxes that went active this week. Weekly and monthly hotlines are available.

Login to the List Rental System.

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Creative

Have you ever noticed that your mail is delivered with the address panel facing you? Studies show people look at three thing on the face of a mailer; first the addressee, second the sender, and third how it was sent. Our experience simply saves you money.

Tip 1 : Put your offer between the addressee and return address. This location interrupts the natural flow of the reader and gets your message read.

How does the rest of your direct mail measure up? Send us a copy and we will score it against our 10 point checklist, and send you the report, FREE!
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Production

Know the difference between a hickey, deckle edge and a dandy roller? We do, so you don't have to. Don't leave enough room for your barcode; take a postage penalty in return for a better product.

Navigating the myriad of printing processes and postage requirements is a full time job. Our print production staff has over twenty years experience navigating the rapids. In fact, on a recent conference call, the USPS Director of Direct Mail Operations told us how he admires our ability to navigate their system. In 2009, we guided our customers to a cool $2 million in postal savings!
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Apache Mail Tracker

We take customer visibility to a new level. Our Apache mail tracker system lets you track your mail from verification with the post office, through destination shipping, and finally a daily log of mail delivery for your marketing program. No more wondering- did it go out, where is it, when will it deliver. Apache tracks the pony express for you 24/7.

Our system links to the DPS (Delivery Point Sorting) equipment at 98% of the USPS sorting facilities nationwide. We receive 5 updates between 10PM and 10AM daily, and you can see how much mail you have delivering every day. Stay informed to ensure better decision making.

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Launch.Listcounts.com

Need a mailing list and need it now? Go to launch.listcounts.com to register, and quickly run radius reports, selections by geography, and demographics. You will have your list in about an hour.
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Resque Saturation Mail Software

List Broker or large realtor office? Resque is the most powerful tool for buying saturation mailing lists and managing territories. This is a thin client program that runs on your system and links to our servers to pull counts, render maps, and fulfill orders. If you purchase over 10 saturation lists monthly, this system will save you time and money.
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